What’s good podcasters! Man, it feels good to be back. I want to thank everyone for rocking with me in 2022. Got some amazing things planned this year and I’m excited.
By the way, send me your podcast! I’m reviewing new shows to mention in my company newsletter with over 1,000 subscribers! Just reply with a link and I’ll check it out.
New Year Predictions
I’ve been doing my usual podcast research and I’ve learned quite a lot in the past few weeks. I’m going to share some of my expectations for the new year. We can revisit them later and talk about if I’m right or wrong. Fair enough?
True Crime Fades Away
If you weren’t aware, True Crime podcasts absolutely dominate the industry. They are some of the most downloaded shows and the most profitable. On top of that, there are new True Crime podcasts starting every single day. I’m personally not a big fan of the genre but it’s one of the most popular in the world.
I think this changes in 2023. I can see more people changing their interests and focusing on other types of podcasts like pop culture and sports. If you go and listen to a True Crime podcast, most of them sound the exact same. Slightly different music, a predictable storyline, and basic suspense. This is no hate for the True Crime genre but I know from experience that listeners just want something different.
At the same time, there are some people who believe that True Crime podcasts are exploitative. Here’s an article from Goalcast that will give you some insight.
Prediction: It’s only a matter of time before a big-name podcast has a negative impact on a case or victim in the real world. This will shape the perspective of True Crime shows.
Sports Podcasts Turn
Man, I used to love sports podcasts. It was great to take discussions I had in the gym and talk with people around the world about the same things. This was back in 2016 when I began podcasting. Now, sports podcasting has changed for the worst. We rarely see content that’s insightful or informative. There are no more healthy debates.
Sports podcasts are fueled by hot takes and uninformed opinions. Emotional journalists with zero credibility put down their pens to pick up the microphone. They’ve only gotten louder and even more wrong.
The people that used to listen to sports podcasts aren’t tuning in anymore. I myself rarely consume the stuff. This is one I know to be factually true because I still go to the gyms and talk to other guys I once made content for. Now, mentioning most sports podcasts to support your opinion can get you shut out from the community.
Prediction: Sports podcasts begin to spiral. Very few sit atop the industry and dominate. While every show not touched by Barstool, ESPN or Fox continues to struggle. This means fewer listeners and also less revenue.
YouTube Podcasting Takes Off
Okay, so this prediction is different because I have some insider information. I know a few people that worked at Google when YouTube started and some still have connections there. Remember when Facebook tried to work with podcasters? That lazy attempt was being watched by YouTube. They’re going to do a lot to support hosts and they’re going to do it right.
To start, YouTube releases a comprehensive guide detailing exactly how podcasters can dominate YouTube. I even did a video series on it. (Watch part 1 here.)
Then, YouTube added the podcast tab to the sidebar. They’ve also added a specific playlist style for shows to use. Lastly, YouTube is pushing videos with podcasts in titles a lot more. They actually want to see us win. Not to mention, in 2021 YouTube paid out over $2 billion to creators on their platform. If any social platform will help podcasters thrive, it’s going to be YouTube.
Prediction: Podcasters that post on YouTube see results. More shows begin to monetize through Google Ads. Shorts for podcasters go viral consistently.
PodCentral Launch
I’ve spent the last six months working on a new platform that’s going to change the way we podcast. The only goal is to make planning, producing, and growing your show a lot easier.
Our official beta launch is February 8th. Join the waitlist by visiting PodCentral.site and you’ll get 3 of my best-selling ebooks completely free.
See you soon,
Coach Chris
https://open.spotify.com/show/7wH8LEWjMG2bdOKCg6eOVz