AI is literally everywhere right now so why not talk about some of the new tools I’ve discovered? I want to share some tools and then my thoughts on all of this AI stuff.
Podcast MarketingAI
This tool can help with all the stuff you do for your podcast episodes. Titles, show notes, and even a full transcription will be delivered for your episodes. You’ll save a ton of time with the basics of structuring your podcast episodes.
VidyoAI
I mean think about how great it’ll be to create videos from your episodes in just a few minutes. I currently use Descript and it does take me some time to get the work done but a great AI tool can help a lot more podcasters dominate on YouTube. VidyoAI will be helpful for getting YouTube shorts set up and growing on that platform.
SwellAI
Swell is another tool set up for show notes, summaries, and transcriptions. I think podcasters should use this tool if SEO is part of their long-term growth strategy. Each episode released on a website can have some content inside that helps Google pick up the post. Before long, you’ll get some traction on keywords.
Do we need ALL these AI tools?
While I love that we have tools to help podcasters in their workflow and creation process, I don’t love the confusion and difficulty that’ll come with these changes. New tools could save some people time but a few others will only get confused and make podcasting even harder.
I think the best course of action is to select one tool and use that. Focus on changing parts of your workflow over time instead of all at once. Overwhelming is all you’ll get by doing too much at one time.
The Strategy
Think about the value that AI provides to you. Don’t jump on every tool because it does something cool. Think about what you actually need. If you don’t write blogs for your episodes, why do you need transcriptions? If you rarely post short-form videos, why do the video tools excite you? Start with the end in mind. Then, it’ll be a lot easier for you to find the tool that benefits you and improves your workflow.
If you want, you could make a list of three new ways to market your show and how you can use AI to execute them. (I can do an episode on this. Would you be interested? It’ll be live over on YouTube.)
I’ve created 28 templates to market your podcast. These tools are great for social media, email, and even YouTube. Get your templates below!